Advertisement for goodwill
The last couple of months, bankers have been getting a lot of grief over the current economic situation. So do you think it would be a good idea for bankers to repair their reputations by putting an emphasis on ‘good banking’ in their advertisements?
Have them show us that they don’t hand out risky credit, that they are careful with handing out bonuses, and that they do their business responsibly in general. Do you think that this type of advertising could make a bank successful?
See example:
Just recently we heard the Dutch government repeating its ambition that Holland should become a leader in innovation and entrepreneurship.
Standard Chartered Bank offers an application for Mobile Authorisation for corporate and institutional clients, Straight2Bank.
Companies like the internet-based Zopa allow members to lend money to and borrow money from other members, cutting out banks as the traditional middle man.
Along these lines was the message brought by European commissioner Neelie Kroes last Saturday at a conference organized by the Deutsche Bank in Frankfurt. According to Kroes, banks have thus far taken little responsibility, and unless they provide more transparency, they won’t be able to count on any further government support.
Earlier this week a unique alliance was formed between twelve idealistic banks from across the world: the Global Alliance for Banking on Values. While the figures show that sustainable banking is highly successful, even in times of crisis, the participating banks say there is a lot of work still to be done.
How exactly do the online money auction sites work? Easy enough: individuals, companies and government organizations can post the amount of money they would like to save, and for how long.
It is of great value for banks to make sure their senior employees are happy, motivated and useful. 
