Advertisement for goodwill
The last couple of months, bankers have been getting a lot of grief over the current economic situation. So do you think it would be a good idea for bankers to repair their reputations by putting an emphasis on ‘good banking’ in their advertisements?
Have them show us that they don’t hand out risky credit, that they are careful with handing out bonuses, and that they do their business responsibly in general. Do you think that this type of advertising could make a bank successful?
See example:

