Dutch bank replaces offices with ’shops’
Yesterday, The Dutch SNS Bank opened the first of its ‘SNS Shops’ in Haarlem, the Netherlands. All 150 SNS branch offices are to be replaced by 300 SNS Shops in the span of a couple of years.
The SNS Shops are primarily geared towards offering information and do not provide the possibility to deposit or withdraw money. This is a deliberate decision, as setting up the infrastructure to handle cash money has become increasingly expensive, while less and less people make use of this service.
Instead, the SNS Shop is presented as a very open and easily accessible place that you can pop into to get advice, buy a product or get help with online banking. And with opening hours extending into evenings and weekends, and twice as many SNS Shops planned as there are branch offices, accessibility is further increased.
Franchise
To enable the swift transformation the SNS seeks to franchise a large part of their SNS Shops. The franchisee of a shop would not only get a cut from all products purchased in that shop, but also all products purchased online from within that area. The bank is at least the first in the Netherlands to set up this unique structure.
While the attempt to increase accessibility, in an age where most banks are closing down offices, is certainly applaudable, one has to wonder at the decision to make the shops cash-less. What is your opinion?


July 21st, 2009 at 9:13 am
On the one handel I like this kind of bankinnovation, especially because it’s an open and easily accessible place with opening hours extending into evenings and weekends. On the other handel I think most people use internet at home to be informed. So I hessitate about the purpose of it.
July 23rd, 2009 at 1:56 pm
Dear J. Groot. Everything goes to show that service is one of the most important banks can offer, especially during the credit crisis. Various investigations and the article ‘Common service affect trust’ (on this website) confirms that. So for banks it’s usefull to invest in a shop like the SNS shop.